#31 - Building a Functional Brand for you Health & Fitness Business w/ Patrick Cummings
May 11 • 54:42
In this episode, I sit down with Patrick Cummings, the founder of Functional Branding and the co-host of the Chasing Excellence podcast with Ben Bergeron and The Consistency Project with EC Synkowski.
Patrick entered the fitness space when he co-founded Again Faster, a drop shipping fitness company for Cross-Fitters.
Through that experience, Patrick was able to learn a lot about branding and marketing and begin applying it to other areas of his life and community, such as Crossfit.
We talked about the ongoing evolution of branding and how it is dynamic throughout a businesses lifecycle, personal branding, and how branding is much more than colors and fonts.
Branding is an intentional reflection of the values a company or person holds.
Stay tuned until the end where Patricks discusses what Wealth means to him.
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